India’s Online Commerce Sector to Hit $300 Billion by 2030: Report
India’s online commerce industry is set to grow from $30 billion in 2020 to $300 billion by 2030, playing a crucial role in the country’s $1 trillion digital economy, according to a report by Bessemer Venture Partners. The sector, once niche, is now a key pillar of India’s retail landscape, powered by rising internet use, evolving demographics, and supportive policies.
The report highlights the rapid emergence of consumer marketplaces, D2C brands, and quick commerce (q-commerce) platforms such as Blinkit, Swiggy, Zepto, and BigBasket, which are redefining delivery expectations with ultra-fast services. Niche-focused startups like Snabbit and Swish are also expanding verticalised q-commerce offerings.
India’s digital revolution extends beyond shopping. The content economy is booming, with short-form video platforms witnessing a 3.6x rise in daily users over five years. Monetisation is shifting from ads to UPI-based microtransactions like tipping and subscriptions, projected to reach $1.5 billion by 2029.
The wellness segment is also surging, with spending on organic food, supplements, fitness devices, and preventive healthcare on the rise. Health-conscious F&B consumption now comprises 16% of total spending, reflecting a growing shift toward healthier lifestyles among Indian consumers.
